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  • Writer's pictureMatt Farmilo

Lessons From Matisse

Updated: Oct 8, 2020

When we think of the most innovative content creators, guys like Lebron, JuJu, and OBJ come to mind. What if someone was to tell you though, that an NBA rookie who averaged 4.7 points this season is silently dominating the content game?

Matisse Thybulle is a small forward for the Philadelphia 76ers. He was the 20th pick in the 2019 draft but hasn't had a lot of media attention with the likes of Zion Williamson and Ja Morant in the same rookie class.

That hasn't stopped Matisse from creating his own unique brand though. Heading into the NBA bubble with the 76ers, Matisse decided to launch his own vlog on YouTube. His videos captured daily life from his perspective in the bubble. His channel turned out to be a massive hit with over a million views on a bunch of his uploads.

What makes Matisse a genius is a fact there was a tone of interest with NBA fans on what the bubble was gonna be like. So Matisse jumped at the opportunity at brining those fans into the bubble with him through his vlogs. He brought something unique that broadcasters like ESPN couldn't even replicate - a channel that connected people directly to the first-hand experience of a player.

What can we learn from Matisse?

There's a whole lot we can learn from Matisse's early success. Firstly, you don't have to be a superstar like Lebron to draw attention. Yes, being in the NBA helps of course, but I think a lot of pros and amateur athletes (and others) can apply his strategy to their platforms.

"You don't need to be a superstar"...

Think about your context for a second. It doesn't matter if you're a pro athlete or a bench warmer for your local high school rugby team... Brainstorm how you could create interest within your school, club, or fan base through innovative content. Write down the things that haven't been done in your team, club, or sport before. Matisse was able to build his brand without his name being mentioned on ESPN every night. He didn't need the same media attention that other players got, all he needed was a handheld camera and a YouTube channel.

For you, imagine vlogging your journey from aspiring NFL player to landing that first contract? It doesn't even matter if you achieve the end result. Creating content around your passion could land you some cool jobs or opportunities in the future. You might not make the NFL, but you could be hired by one of their teams to be a content creator one day. Who knows.

Lastly, If you're struggling for content ideas (no matter your context), think about the questions people often ask you. They could be:

How do you prepare for a game?

What's it like balancing school/work/business with sport?

What advice would you give to others?

If people are asking you those questions, then maybe there's a market there to creatively answer those questions through content creation. Check out what guys like Matisse are doing and get inspired to launch your own brand. Set achievable goals and bounce your ideas off people you trust.

Hope that helps fam.

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